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A Compilation of White Paper Statistics

I took a few hours to research and compile statistics on the effectiveness of white papers White paper writers may want to use this in their pitch to prospective clients. Some of these I included just...

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9 Things You Didn’t Know About Email Marketing

Is email marketing dead? We don’t think so, and we rounded up a few interesting facts to demonstrate why. The data covers a range of topics, such as trends, threats, best practices, and so on. 1....

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5 Essential Parts of a B2B Social Media Plan

Social media for B2B marketing is similar to its B2C counterpart in some ways. But in other ways, it’s very different. If you want to connect with the executives in your target market, here are the...

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The Easiest Guide to Social Media Analytics You’ll Ever Read

Social media Analytics: just one more thing you have to take the time to learn, right? It’s really not so hard for social media, and understanding social media analytics is key for measuring ROI....

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Baton Rouge Marketing Agencies Aren’t Using Inbound Marketing — and It’s...

When it comes to marketing themselves, most advertising and marketing agencies stick to what they know — and that often leaves out content marketing or inbound marketing here in Baton Rouge. In my home...

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When and How to Write a Trend-Watcher White Paper

The “trend-watcher” is a white paper that describes a set of changes affecting a particular industry or profession. Broadbean Technology’s “5 Hot Trends in Recruiting Technology” white paper is a good...

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Are LinkedIn Groups Worth Your Time?

A bad LinkedIn group is like a Twitter feed full of people you haven’t chosen to follow. And last time I surveyed, about 90 percent of the 30-odd B2B content marketing groups were chock-full of blog...

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A Quick Guide to White Paper Promotion

A bad LinkedIn group is like a Twitter feed full of people you haven’t chosen to follow. And last time I surveyed, about 90 percent of the 30-odd B2B content marketing groups were chock-full of blog...

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Why Content Creators Need to Get on Google+ Right Now

Content creators may lose their visibility unless they start building their Google Author Rank, especially through Google+. Google Authorship is a service provided by Google that credits an author for...

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4 Content Marketing Trends You Can’t Ignore

  If content marketers don’t stay ahead of upcoming trends, they might run into trouble. There are some tech advances and Google updates on the horizon that may throw the industry for a loop. Keep...

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Easy-to-miss Mistakes That Will Get Your Paper Trashed

Greetings! Prepare to have your intellect offended with this passage: When writing for Business-to-Business (B2B) or “blogging”(blogging refers to publishing content on the Internet), it is important...

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